A dedicated discussion for SaaS business leaders on driving growth

The decisions a Finance Leader at a SaaS company must make haven’t changed, but how they decide and with what resources has become more complex.  Tracking cash, churn, and DSO is critical to understanding your runway today.  Then, forecasting how to bounce back and where to invest is the next of many growth opportunities to consider.

Join Bruce Croxon, partner at Round13 Capital and co-host of BNN’s, The Disruptors, and Matt Hodgson, CFO at Kitchener-based online video platform company, Vidyard, as they address the challenges and opportunities of a shifting landscape in the SaaS industry.

Attendees will learn

  • Best practices for reducing the cost of customer acquisition and retention
  • How to make the right business decisions with real-time and accurate data, and not just your intuition
  • How the finance function may change during times of uncertainty
  • How today’s modern technology can help you automate to minimize risks and gain the insights you need to look ahead


Our Speakers

Bruce Croxon
Managing Partner, Round13 Capital & Co-host, The Disruptors


Bruce Croxon

Bruce Croxon made his mark as a digital pioneer by co-founding Lavalife and revolutionizing how people connect. Under his direction, he grew this early tech start-up into the marquee brand in online dating with over two million users. Partner, chairman and CEO, Croxon helped lead the company’s growth from four to 600 employees, while achieving revenue of just under $100 million. Since the sale of Lavalife, Bruce has been active as both an investor and advisor in growth stage companies in the technology sector. As an ex Dragon on CBC’s Dragons’ Den, he added a broad range of businesses and products to his portfolio that tapped into his passion for digital media, health and marketing. Croxon currently helms Round13, a company dedicated to investment in growth stage Canadian tech companies. He also co-hosts The Disruptors on BNN and CTV, a weekly show spotlighting Canadian business and believes our entrepreneurs can hold their own with anyone in the world.

Matt Hodgson, CPA, CGA
Chief Financial Officer, Vidyard

Matt Hodgson

Matt Hodgson is an experienced finance professional with over 15 years in the industry. As CFO at Vidyard, Matt leads a teams of professionals in finance, legal, and human resources for the country’s leading video platform for business that helps individuals communicate with video and organizations use video to achieve results in Sales, Marketing, Internal Communications.

Matt has been with Vidyard since its early grass roots and has been instrumental in helping grow the company to the successful business it is today. He has also played an integral role in Vidyard’s fundraising strategy—which has raised Series A, B, and C rounds totalling more than US$60 million in venture capital.

David Appel
Head of Software & SaaS, Sage Intacct

David Appel

David Appel is the Head of Software & SaaS at Sage Intacct and is passionate about creating great B2B subscription companies. Over time he has developed a series of customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $2.1B in market capitalization for his clients.

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